Västerbotten Investment Agency


World tourism prosper

SantoshWritten december 10th, 2014 by Santosh

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Even though the World Travel Market (WTM) concluded just over one month ago in London, I can still feel the buzz of the event and the interest it generates among players from around the world in the travel and tourism industry every year!

This is because businesses in the value chain of the tourism industry and destination marketing companies in various countries see the huge impact of tourism on their bottom lines and GDPs. Not to mention enhanced job opportunities, and image building of their countries.

Eye-popping cultural programs

Every participating company/country was going the extra mile to make an impact on visitors and buyers alike. From magnificent exhibitor stands and eye-popping cultural programs to attractive travel and stay offers and gourmet displays of the food and beverages from their countries.

The seminars and technical discussions alongside the expo also showed how the industry is rapidly becoming more and more professional and competitive by the day, and embracing technology to provide quality and speedy service to their customers.

Step up the quality of products and services

For me, the message (from such a world-class event) to companies, destination marketing and management companies and the policy makers in northern Sweden was very clear: step up the quality of products and services to international levels and aggressively attract larger numbers from the growing band of mobile global tourists.

A great way to kick off this journey will be to have an external body to perform an unbiased audit of their products and services followed by customer surveys to understand customer expectations and satisfaction levels.

The next step should then be to experience what competitors and similar companies offer and how they market themselves by visiting international shows like the WTM and the ITB if they have not already done so.

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Natural beauty

Northern Sweden, without a doubt has some of the most amazing natural beauty and customer experiences available anywhere in the world – something that only a few have experienced. Hence, growth opportunities are there for the asking.

These companies just need to step up to the plate and dare to be different from what they are currently doing.


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