Sweden competes with the big destinations in the world

maj 22nd, 2013

Sweden has the world’s 19th largest tourist revenues, according to the UN tourism body. Sweden advances two positions on the list since last year. USA, Spain, France and China are in the top of the list.

- It is clear that Sweden’s attractiveness as a destination and as a country is growing. With our 19th place, we can now start competing with the big and more established destinations, says Thomas Brühl, CEO of the PR organization Visit Sweden that is marketing Sweden in the world.

The list made by the UN tourism body UNWTO is based on figures that  the countries themselves reported. According to the list tourists spend nearly 1,075 billion dollars abroad. Most money is spent in the U.S., 129 billion dollars.

Sweden has climbed two positions on the list of countries with the largest total revenue from foreign tourism.

- It is the result of a lengthy process. We have increased the availability through for example more direct flights, we have cost effective marketing in social media and more mature tourist destinations, such as ski resorts with functioning ski rental, enough lifts and enough restaurants to attract international tourists, says Thomas Brühl.

For more information, please visit: www.visitsweden.com

(Source: www.norran.se)